NOON was founded by the end of 2006 in Copenhagen, Denmark. The first line of watches with a unique and patented twist, featuring qualities that can only be found in the most prestigious and creative brands. The goal was to develop a unique brand ihich would focus on innovation and quality at an affordable price. Noon wanted to build a watch brand that stood out from the crowd based on a new way of presenting time, the rotating disc generating a new face on the watch every minute. Today Noon's collection consists of hundreds of self-designed styles. The collection is targeting the fashion oriented consumers and impulse buyers due to its prices. You will be able to enjoy steel watches, titanium watches, plastic watches with smooth silicone, genuine Italian leather, steel links or mesh straps. The line also consists in more funky, smart, light-weighted watches with colourful patterns. The n in NOON was inspired by the Gateway Arch in Saint Louis, USA. It is the tallest national monument in the United States, it is 192 metres high and is known as a catenary curve. The founders of NOON wanted the n in their logo to be special and a bit monumental. It symbolizes their aim to unite and link people the way the Gateway Arch, the link between Eastern and Western America, does. Henrig Sorig is the designer of NOON watches : he has previously designed many exciting products and is best known for his design work for Bang & Olufsen.